Social Media Influencer
Social media is changing the hair industry.
Similar to the world of hair, the world of social media is fast paced and always evolving.
New social media trends are increasingly rising, one of those trends is influencer marketing.
An influencer is someone with a large following on social media who through their social media posts have the power to influence their followers to make decisions that can even result in sales.
Within the last year, the trend of influencer marketing has risen and is creating new opportunities for both influencers and hair brands.
Collaboration between influencers and brands allows brands to reach larger audiences through an influencer’s social media platforms.
Influencers are Hot!
When speaking regarding influencers the key right here is trust.
People buy from brands and individuals they trust.
Small hair businesses can struggle to become trusted in the world of hair. By partnering with an influencer of confidence, an upcoming brand can increase their confidence with consumers thus resulting in sales.
The loyalty of an influencer’s followers makes them the perfect brand ambassador to evangelize your brand especially if they are an influencer within your niche.
As we all know, “niches are where the riches are” and finding an influencer who influences the area of hair can be a great marketing tool to bring exposure to an upcoming hair brand on the rise. Influencers are now becoming the go to people when companies need faces for campaigns because their faces are trusted, and their following is large.
Many look to their favorite hair influencer when choosing their next hairstyle so if you can get your hair product on such an influencer the results can be great for business. This should be a part of your marketing strategy。
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Customer relations between hair brands and clients have grown closer.
Tags enable customers to show you how they are wearing your hair product and allow other customers to see how others are wearing and using your product as well.
Tags also allow your client’s followers to find out where they got their hair from and can influence them to buy as well.
It becomes a win-win situation for all because clients can serve as brand evangelists for your hair brand through their social media platforms without you even having to compensate them. It is a great way to showcase hair and styles.
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When it comes to how social media is changing the hair industry the key word here is exposure.
Social media gives those in the hair industry exposure to audiences that they cannot reach through early year.
In the past, upcoming brands would spend millions on billboards and commercial advertisements. Therefore, these were the go-to marketing techniques back in the day. Not only can such advertisements be tremendously costly but their reach can also be limiting.
Instagram posts are now replacing huge billboards and advertisements on highways.
People are now watching YouTube videos and skipping right over two-minute commercial videos.